Tysons Reporter

Tysons Reporter Dec 4, 2018

Pop-Up Retail Hub Opens in Tysons Corner Center

December 4, 2018

Local flower delivery startup UrbanStems and other digital-native retail brands, in addition to long-time mall staple DKNY, opened this weekend at a new physical location in Tysons Corner Center mall.

BrandBox, a project launched by mall operator Macerich, adds physical foot traffic to the mostly digital companies. Tysons Corner Center was the first location for the retail experiment, which opened this past Saturday (Nov. 17).

The first group of startups in the location will be:

  • Nectar — a memory-foam mattress retailer.

Read more here.