THE DRUM Dec 5, 2018

Ads We Like: Mayim Bialik uses her neuroscience background to promote Nectar Sleep

December 5, 2018

Mayim Bialik might be best known for her comic turn on the sitcom The Big Bang Theory, but in between her successful teen series Blossom and Big Bang, she attained a PhD in neuroscience. Now she’s using her knowledge – and her comic timing – to promote mattresses by Nectar Sleep.

The up-and-coming mattress brand partnered with the TV star, utilizing her background as a neuroscientist to dive into the importance of a good night’s sleep for the human brain in the digital video campaign called ‘Real, Sleep Science from Mayim Bialik.’

Read more here.