Mattress Company Debuts in New Retail Format for Small Brands
December 4, 2018
Nectar Sleep, an e-commerce mattress company, will open its first physical storefront, at Tyson’s Corner Center here this week, part of a new online-to-offline retail concept called BrandBox.
Nectar is one of six digitally native brands debuting in BrandBox, which was created by real estate developer Macerich and offers online retailers a physical space for them to develop a brick-and-mortar presence. It offers short-term, flexible leases and an array of services such as in-store analytics, employee schedule management, housekeeping and tech support.
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