How Nectar Sleep is appealing to the Hispanic market
October 24, 2018
Turns out the bed-in-a-box brands have been ignoring the Hispanic market.
At least, that’s the bet Nectar Sleep, one of the wave of DTC mattress brands that have sprung up recently, is making: going all in on the U.S. Hispanic population.
Nectar Sleep, which launched in 2017 as the more affordable sister brand to luxury mattress retailer DreamCloud, sees potential for long-term growth by targeting the Hispanic demographic in the country. It’s a $1.5 trillion market, according to data from The Selig Center for Economic Growth, and with current revenues of $300 million per year, Nectar Sleep is priming to scale by building brand loyalty with what they believe to be an under-penetrated consumer group.
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